Wholesale e-platform Dealboard hires new director as it accelerates commercialization

Tewksbury, Massachusetts, U.S.A.-based electronic seafood market Dealboard has hired Steve Engdahl as its director responsible for marketing, sales, and client success.

Dealboard was founded in 2021 as a means to use technology to facilitate negotiation and finalization of wholesale seafood orders. Engdahl’s hiring comes as Dealboard seeks to accelerate its commercialization in response to increasing demand for its platform, which it offers to producers, processors, wholesalers, exporters, and brokers of seafood.

"Steve has a distinguished track record of creating business growth by connecting with needs of the customer," Dealboard Managing Director Domingo Gonzalez. "His background, which spans marketing, sales, product, and strategy, will help Dealboard scale up by turning our vision and strategy into effective market motions with our prospects and customers."

Engdahl previously worked as chief product officer at records and information management services provider Access. Prior to that, Engdahl worked in management and product leadership roles at Altisource, an integrated service provider and marketplace for the real estate and mortgage industries. He has also held roles overseeing strategy, product development, and marketing software and service companies in the financial services industry.

"Seafood industry participants face tremendous challenges. With generations-long trading relationships falling apart due to pandemic-driven bankruptcies and with the uncertainty of the current the global supply chain crisis, we hear with increasing urgency the ask for a cleaner, simpler, more-efficient way to do business," Engdahl said. "Dealboard’s easy-t- use tools and network of verified suppliers are well-positioned to help seafood firms quickly and easily find suppliers and obtain product.”

Photo courtesy of Steve Engdahl/LinkedIn

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