Britain Creates Twice-a-Week Retail Seafood Logo

By

SeafoodSource staff

Published on
June 8, 2008

The United Kingdom's Sea Fish Industry Authority (Seafish) has created a new retail seafood label to encourage Brits to eat fish twice a week, according to Specialty Food Magazine.

The label was created by the Seafood Fortnight steering group, where key industry representatives have been working together to maximize the impact of the message.

"We spent a lot of time developing the best layout and style for the labels and are confident we've come up with something to suit businesses of all sizes," said Ian Frostick, retail sales director from Lyons Seafoods, one of Britain's largest seafood processors and a member of the steering group. "The two-a-week logo is already being recognized by consumers and these labels will give maximum stand out, ensuring people are reminded of the importance of eating two portions of seafood a week."

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