Chinese seafood importer launches Ewfresh, new online sales platform

Published on
February 8, 2017

One of China’s largest importers of seafood is pledging that its new online sales platform will come out on top of other big players in 2017.

The Wang Ju Xian website (also trading as Ewfresh) was recently launced by Shun Jing Fa Holding Group (also known as Sunkfa International trade [Beijing] Co Ltd.), with the expectation of giving the firm a new entrance into Chinese middle-class homes.

The company already has established seafood connections and supply chains, having long operated out of the Jingshen wholesale market in Beijing and the Touchuan Lu market in Shanghai as a supplier of high-end hotels and restaurants. Company boss Weng Sheng set up the firm in 1989 as an offshoot of a conglomerate with interests in trading, heavy industry and minerals which, like many Chinese peers, sought access to high-margin businesses like seafood trading.

With the creation of Ewfresh, Shunjing is clearly looking to expand its national reach. Launched in time for Chinese New Year, the site is currently selling salmon from New World Currents at CNY 49.75 (USD 7.24, EUR 6.78) per 500 grams, with Marine Harvest salmon on sale for CNY 48.60 (USD 7.07, EUR 6.62) per 500 grams. Included in a large range of lobsters offered by the site are Canadian lobsters from the Pasturel company, selling on Ewfresh at CNY 115.50 (USD 16.80, EUR 15.73) per 500 grams, with U.S. lobster selling at CNY 115.85 (USD 16.85, EUR 15.77) per 500 grams.

Another key category on the site is American live crab, selling at CNY 70.98 (USD 10.32, EUR 9.67) for 500 grams, compared to CNY 27.50 (USD 4.00, EUR 3.74) per 500 grams for frozen cooked brown crab from Scotland (MacDuff brand) and CNY 27.22 (USD 3.96, EUR 3.71) per 500 grams for Connemara-brand frozen Irish crab.

Talley’s (New Zealand) brand mussels are selling on Ewfresh at CNY 23.49 (USD 3.42, EUR 3.20) per 500 grams, while the priciest products offered by the site is currently whelk, at CNY 256 (USD 37.24, EUR 34.86) per 500 grams.

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