Cooking with Cobia goes online

By

SeafoodSource staff

Published on
September 20, 2010

Following the launch of its Vietnamese farmed cobia at the European Seafood Exposition in April, aquaculture company Marine Farms has initiated a new UK-focused website, www.cookingwithcobia.co.uk.

The site, which is primarily aimed at consumers and the food trade, highlights cobia’s culinary versatility, with recipes, photography and a cooking video. The video is hosted by Maria Elia, head chef at the Whitechapel Gallery Dining Room in London, and shows how easy cobia is to prepare and cook.

This site describes how Marine Farms used its decades of experience to develop the aquaculture facility off the coast of Vietnam, and the care that goes into looking after both the fish and the environment.

Carlos Massad, CEO of Marine Farms Vietnam, explained the reasoning behind the new website: “We are very proud of cobia and what we have achieved in Vietnam, but we understand that consumers, and indeed the food trade, need to know more about this brand new fish and the high standards to which it is produced. This website provides a central point of information on cobia, including why Marine Farms chose Nha Trang and our vision for fish farming both here and around the world.”

The site also provides details on cobia’s nutritional profile as well as six different recipes that show cobia being grilled, baked and pan fried.

Two of the recipes were created specifically for the campaign by Elia. She also demonstrates why cobia is ideal for sushi and sashimi; its firm white texture means it can be easily and accurately sliced.

Massad said sales and interest in the product since its launch five months ago has gone better than anticipated.

“The very strong interest from the sushi trade in particular has been a pleasant surprise. Many are seeing cobia as an excellent sustainable replacement for tuna and swordfish and recognize the fish as an already highly sought after premium and prized fish in Asia, that until now has only been available in non commercial quantities in that region,” said Massad.

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