Expectations big for Japanese seafood expo

The Japan International Seafood and Technology Expo will be held 22 to 24 July at Tokyo Big Sight, the same week as the Japanese national holiday Marine Day (20 July).

Organizers expect about 30,000 people to visit the 550 exhibitors, making it Asia’s most visited seafood show. The China Fisheries and Seafood Expo, held last November in Qingdao, which also claims to be Asia’s largest seafood show, had 735 exhibitors, but only 15,000 visitors.

A smaller Japan International Seafood and Technology Expo is also held annually in Osaka in late January or early February. Hitomi Kimura, manager of the seafood office for event organizer Exhibition Technologies, said this year’s Osaka event had 150 exhibiting companies and 9,047 visitors.

Shunzo Yagi, president of Tokyo-based Koyo Trading Ltd., has attended both the Tokyo and Osaka shows since 2004. He said the Osaka show visitors are mostly from western Japan, while Tokyo draws many more international visitors. Koyo Trading operates plants in China and Indonesia for processing sushi ingredients, and also imports and distributes the products to Japanese end-users. At the July show in Tokyo, Koyo Trading will introduce Indonesian flying-fish roe.

 “We get a small amount of business from each show, maybe 10 to 15 new customers, and they each order three to four cases a month, but because we are vertically integrated we don’t mind to deal with many small customers,” said Yagi.

Sponsored by the Japan Fisheries Association, the Japan International Seafood and Technology Expo will feature wild and farmed seafood, processed seafood, seasonings and sauces. Additionally, food processing and packaging machinery and kitchen and refrigeration equipment will be shown. Technologies for sanitation management, wastewater and garbage disposal, restaurant management, marine conservation and aquaculture will also be promoted.

Three concurrent events will be held: Sushi Expo 2009; International Aquaculture Technology Expo 2009; and Ocean, River, Lake and Water Cleaning and Environmental Technology Expo for Fish and Fishery 2009.

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