Peter Huh, Chairman and CEO of Pacific American Fish Company, Inc.
What would you say is a key component to your business strategy as a seafood executive?
The key component to business strategy is really simple. Carry diverse product line to cater to our diverse community. We source globally and work responsibly is our motto. Since we love to eat fish and shellfish, it’s very easy for us to sell what we love. This makes us very passionate about what we sell to our customer. If we are not willing to eat it or give it to our children, then we don’t sell it.
How would you sum up your philosophy as a seafood business leader?
Our philosophy is to be honest and bring value to our customers. We do not believe in selling ice to Eskimos. They don’t need ice. We listen to our customers and work toward making their business a success. Pafco growth can be directly contributed to our customers’ success. Many of our largest customers have been with us from very beginning.
What sets PAFCO apart from its competitors?
Pafco constantly reinvest in facility, technology and people. Our associates work very harder and care deeply about what they do. We work with strategy and focus on details. We constantly evaluate how and what we do and see if we can make improvements. What we can say is that we are very quick and adaptive to change. This is how we out compete our competitors.
What can we expect to see from PAFCO heading into 2016?
In 2016, our goal is to expand into more value added products. We feel that the market place is changing. Consumers want convenience meal solutions to fit their changing life style. Additionally, we are reexamining our business practices to see how we can incorporate more technology to reduce our operational cost to increase our efficiencies.
