La. blasted for seafood marketing campaign

Louisiana's legislative auditor is examining the board in command of spending USD 30 million in BP-appropriated funds to promote and market Louisiana's seafood, the auditor’s office confirmed Monday.??

Months after the deadly Macondo well blowout and oil spill, which prompted the closure of about 57 percent of Louisiana’s fishing areas at the spill's peak, BP announced it would allocate the sum over three years to help restore the image of Gulf seafood.??

The 16-member Louisiana Seafood Promotion and Marketing Board, comprised entirely of governors’ appointees who represent various sectors of the industry, was tasked with managing the money.??

State Rep. Joe Harrison (R-Gray) told the Tri-Parish Times he requested the audit because the board would not divulge reports that gauge effectiveness of its seafood-promotional strategies.??

“These guys are given USD 30 million and don’t have a clue nor do they have the experience to deal with this,” he said. “They’re just throwing money away.”

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