Seafood industry group the National Fisheries Institute is planning to expand the outreach of its “Get Real about Seafood” campaign.
The effort’s goal is to increase the amount of seafood consumed by Americans, citing its health benefits. The initiative is targeting physicians and women, who tend to be the healthcare decision-makers in American households. The group is working with Chandler Chicco Companies on the initiative.
The trade group, whose members include Wal-Mart, grocery chain Harris Teeter, and Yum! Brands’ Long John Silver restaurants, wants to expand outreach to medical influencers to include support staffers such as nurses. It hopes they will share the importance of seafood in diets with both consumers and doctors, said Mary Anne Hansan, VP of the institute. She hopes the campaign will expand next year.
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