Rachael Ray Show to feature Shrimp Pimp

Only a few weeks after the business was launched, the Shrimp Pimp truck that cruises the streets of Los Angeles will be featured on the Rachael Ray Show today on CBS (9 a.m. EST).

The Shrimp Pimp truck can be seen all over Los Angeles dishing out fresh Sashimi Tuna Tacos, Shrimp & Chips, Po Boys, Drunken Shrimp Tacos and more.

Shrimp Pimp founder Neil Macleod is a former New York restaurateur who’s worked under renowned chefs like Jean Georges Vongerichten and Mario Batali. Prior to opening his West Village restaurant Indigo, Neil learned the seafood trade while working at New York seafood purveyor Wild Edibles.

“I’ve been dying to get back into the restaurant business since I moved to California,” said Macleod, who left New York to follow his wife Chandra. The native Scotsman is known to don his kilt and serve up a fish-and-chips dish he dubs “The Frylander,” inspired by his roots and made with Guinness beer batter.

“I’ve kept a close eye on the food trucks for a while and wanted to do something different,” he said. “I found my niche by offering delicious high-quality seafood dishes.”

Shrimp Pimp uses shrimp sourced from the only imported farmed shrimp purveyor recognized as sustainable by the Monterey Bay Aquarium Seafood Watch program.

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