Peter Redmond, former VP and divisional merchandise manager of deli and seafood for Wal-Mart, will become part of the Global Aquaculture Alliance team to promote its Best Aquaculture Practices to seafood buyers in the United States and the European Union.
Redmond left the retailer in April after a total of five years, shortly after becoming its senior director of sustainability to form Epiphany Group Ltd., a consulting company. His work with GAA begins next Monday.
"In my former role with Wal-Mart, I had the opportunity to review many eco-labeling programs," says Redmond. "BAP, in my view, has the broadest stakeholder approval of any program being proposed today."
Executive Director Wally Stevens says adding Redmond to the GAA team signifies the group's leadership in the development and implementation of aquaculture standards that meet the needs of the marketplace. "We are pleased that Peter has decided to join forces with GAA to take the message of BAP to other retail and foodservice leaders," Stevens says.
"[Redmond] has been a strong supporter of BAP for aquaculture products, and has championed BAP as the way forward, based on the program's pragmatic, yet science-based standards. We could not be happier with this development."
St. Louis-based GAA is an international non-profit, non-governmental organization that promotes environmentally responsible aquaculture to meet global food needs.
