Birds Eye Iglo, the frozen foods business bought out of Unilever by Permira, is joining the shopping trolley of food assets up for sale.
The business, which includes Birds Eye fish fingers and frozen peas, and generated sales in excess of EUR 1.1 billion (USD 1.5 billionn) last year, has been under the ownership of Permira, the private equity group, for five years. A sale is expected to raise approaching EUR 3 billion.
Permira was nudged into appointing Credit Suisse to manage a sales process after receiving unsolicited expressions of interest, according to people close to the situation.
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