Seafood Expo Asia organizer confirms growth of Singapore event

Groups of people walking in the aisle of Seafood Expo Asia.

Seafood Expo Asia producer Diversified Communications confirmed the exhibit hall of the 11th edition of the expo grew in its second year in Singapore, resulting in the largest edition of the event in its history.

Diversified confirmed that 362 exhibiting companies from 41 countries participated in the show over an exhibit space that was 86 percent larger than in 2022. Over the three days of the expo – which ran from 11 to 13 September – the show gathered more than 4,370 seafood professionals. (Editor’s note: Diversified Communications owns and operates SeafoodSource).

“This year’s event proved to be highly successful in facilitating strategic conversations and building key relationships between a diverse community of top-level buyers and suppliers from around the world,” Diversified Communications Vice President for Seafood Wynter Courmont said in a release. “The growth is a testament to Singapore’s strategic geographical location in Asia, rendering it a key hub for international business, and perfectly aligning with our overarching mission of fostering international collaboration and trade within the seafood industry.”

Seafood Expo Asia also featured the first-ever Seafood Excellence Asia Awards, an extension of the Seafood Excellence awards at Seafood Expo North America and Seafood Expo Global. At the inaugural awards, Cooke subsidiary Tassal took home the Best New Product award for its Tassal Tassie Smoked Salmon Twin Pack (2 x 50g) – a product the company told SeafoodSource was developed as a way to give customers greater convenience with improved packaging.

“The insight for smoked salmon is that it’s often a bit of an indulgence, and people like having it in smaller sized portions,” Tassal General Manager of Marketing Libby Williams said. “So we came up with a smaller-sized twin pack so you can easily make sure it’s accessible any time you want it.”

The event also held a conference program, featuring presentations varying from how AI will impact the seafood industry to how seafood companies can maximize opportunities in Asia. 

Grupo Aquamar (Nicaragua) Sales Representative Melissa Osorio said a desire to tap into the promising Asian market was a big part of why her company attended the show. 

“Our experience at Seafood Expo Asia in Singapore has been amazing. We met with a lot of clients, which has been very helpful for us because it has introduced us to a new market,” Osorio said.

Diversified Communications said the next edition of Seafood Expo Asia, the 12th in its history, will take place in Singapore at the Sands Expo and Convention Center from 4 to 6 September, 2024.

Photo courtesy of Diversified Communications


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