The U.S. tuna industry has been quietly working for decades to change the way that the content of a can of tuna is judged, making the case that a different standard could eliminate outdated requirements and open up the product to innovation.
So far, the industry hasn’t made much headway, but a lawsuit filed earlier this year in California — by a consumer complaining that his 5-ounce can of StarKist tuna didn’t contain enough fish — has created a bit of a splash, drawing interest from an association that represents rival tuna brands to advocate on behalf of their grocery store competitor.
The National Fisheries Institute, which represents Bumble Bee and Chicken of the Sea as well as StarKist, filed a request earlier this month with the U.S. District Court, Northern District of California, Oakland division, to submit an amicus brief in the case of Patrick Hendricks v. StarKist Co.
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