A Chinese craze for franchising and seafood snacks is propelling several brands into a battle for regional market share – with one firm opening in the Thai beach resort town of Pattaya.
Specializing in Chinese-style spicy seafood snacks, “Pao Ke Lao Zhi Xiao Hai Xian” (the name roughly translates as “Pao Ke Juicy Small Seafood”) has opened a franchise outlet in Pattaya to target Chinese tourists.
Owned by Xin Kai International Brand Management Co. in Guangzhou, China, the brand represents direct competition similar range of products under the “La Ding Wan Lao Zhi Xiao Hai Xian” (La Ding Wan Juicy Seafood) brand. The latter company is primarily targeting third-tier cities with its products, according to a franchising executive at Qingdao Tang Chao Ju Jiang Food and Beverage Management Co. The company’s products include small tubs of crabs and shrimp peppered with chilis.
China’s food and beverage market will grow by an average 9.6 percent annually between 2017 and 2022, according to a study cited by Xin Kai International Brand Management Co. in a statement seeking new franchisees to invest in its stores.
Photo courtesy of Pao Ke Lao Zhi Xiao Hai Xian
