The British oyster has earned some bad press of late. A recent poll commissioned by the Save the Children charity reports oysters are the least liked food in the country with 47 percent of the 2,011 adults asked saying they wouldn’t eat the mollusk.
Simultaneously, a prime time TV documentary reminded audiences that, according to research published by the Food Standards Agency, three-quarters of U.K.-grown oysters contain norovirus.
Despite the negativity, the U.K. oyster trade continues to …