Crab Crunchers line offers value, convenience


Mercedes Grandin, SeafoodSource contributing editor

Published on
August 30, 2010

SeafoodSource interviews Caroline Tippett, Phillips Foods’ director of strategic development, about the recent launch of the Phillips Crab Crunchers line of value-added crabmeat. Tippett discusses the product’s development and goals for launch, its target market and opportunity for growth.

Grandin: What were the goals behind creating Philips Crab Crunchers?
Our main goal of creating the Crab Crunchers™ line was to satisfy the need for new, on-trend ways to affordably menu crab. Cra

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