Crab Crunchers line offers value, convenience

SeafoodSource interviews Caroline Tippett, Phillips Foods’ director of strategic development, about the recent launch of the Phillips Crab Crunchers line of value-added crabmeat. Tippett discusses the product’s development and goals for launch, its target market and opportunity for growth.

Grandin: What were the goals behind creating Philips Crab Crunchers?
Tippett: Our main goal of creating the Crab Crunchers™ line was to satisfy the need for new, on-trend ways to affordably menu crab. Cra
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