Everybody wants to drive more traffic to their company Web site, but what really motivates customers to visit your site regularly?
Tip # 78 from Gregory Go’s recent AmEx Open Forum post 101 Tips from 50 Small Business Bloggers was from Matt McGee and read "realize that your company web site isn't really yours. It belongs to your customers. They'll use it more than you. Put the kinds of content, tools, etc., on there that they want; make it easy for them to be your customer."
The National Fisheries Institute offers a lot of useful information on their Web site including recipes and health information. A lot of the information is geared towards consumers, but there’s an excellent section called “Research for Reporters” that makes it really easy for any member of the press to access up-to-date seafood information. It’s a collection of useful resources that should be in your favorites folder.
Red Lobster offers a useful “Lighthouse Calculator” where health conscious guests can figure out the exact nutritional content of their meal. It’s fun to play with (but what about those delicious cheesy biscuits? Maybe I don’t want to know the calorie content). Customers can go and calculate the health of their meals, and then the colorful interactive site captivates them!
What about a certificate of achievement? You can earn one by attending ASMI’s Alaska Seafood U! Get your whole staff to attend this interesting on-line university, a fun and interactive way to learn about Alaskan seafood.
Are there other useful tools available on-line that tempt you to regularly visit a particular seafood-centric Web site? Let us know what else is out there (even if its your own site)!
