Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
March 22, 2023

Seafood trade flows have changed dramatically in recent years, according to Rabobank International Senior Industry Analyst Gorjan Nikolik.

Speaking at the North Atlantic Seafood Forum, Nikolik said China has transitioned from being world’s biggest seafood exporter to becoming a net importer. That has elevated Norway to the top position after more than a decade in second place, but it may not hold on to the position for very long as Ecuador

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Published on
March 20, 2023

The past year has been one of the most-eventful 12-month periods in the history of the Norwegian salmon-farming industry. Record prices off the back of unwaivering demand growth have resulted in all-time-highs in reported earnings, leading Norway to post record-breaking export revenues. But one shadow has loomed large since September 2022 – the Norwegian government’s plan to introduce a new tax to salmon farms in 2023.

More clarity

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Published on
March 16, 2023

Cod has iconic status in the United Kingdom. It’s been the go-to fish for Brits for generations, largely underpinned by its standing as the champion of the fish-and-chips trade. However, retail sales of cod in the U.K. have been dwarfed by farmed salmon, and in the past year, its position as the U.K.’s top-selling whitefish has been lost – to pollock.

Sofina E.U. Procurement Director for Seafood Andrew Allchurch said at the

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Published on
March 10, 2023

Norway’s seafood industry passed a significant milestone in exporting more than NOK 150 billion (USD 14 billion, EUR 13.3 billion) worth of seafood in 2022, but it must strive to achieve much more alongside incorporating new methods, technologies, and species, according to Norwegian Minister of Fisheries and Ocean Policy Bjørnar Selnes Skjæran.

Speaking at the start of the North Atlantic Seafood Forum 2023 in Bergen,

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Published on
March 7, 2023

Expected to enter into force in a matter of weeks, a free trade agreement (FTA) between the United Kingdom and Australia will soon provide businesses and consumers in both countries with access to more competitively-priced products.

Signed in December 2021, six months after an “agreement in principle” was established, the FTA was the first major post-Brexit trade deal to be negotiated by the United Kingdom. Changes in the U.K.

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Published on
March 1, 2023

Strengthening the longstanding seafood ties that exist between Norway and the United Kingdom can help many commercial players and the wider value chain weather the severe headwinds that they’re continuing to face, Norwegian Seafood Council (NSC) CEO Christian Chramer said at the 2023 edition of the annual Norway-UK Seafood Summit, held in London’s Fishmongers’ Hall on 27 February.

Framing the current economic landscape as

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Published on
February 22, 2023

Salmon farmer Bakkafrost Group said its “One Company” strategy appears to be paying off as the company posted all-time-high Q4 and full-year revenue in 2022.

Bakkafrost posted all-time-high Q4 and full-year revenues in 2022 of DKK 1.9 billion (USD 272.9 million, EUR 255 million) and DKK 7.13 billion (USD 1 billion, EUR 956.8 million) respectively. These were alongside operational earnings before interest and taxes (EBIT) of DKK 376

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Published on
February 17, 2023

It just posted its best set of financial results in its history, but Mowi remains concerned by what the future might bring in its native Norway.

In his presentation of the salmon-farming giant’s fourth-quarter 2022 results in Oslo, Norway, on 15 February, 2023, Mowi CEO Ivan Vindheim said the government’s controversial aquaculture resource tax proposal is “hanging over us all and casting a dark cloud over the prospects for the

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Published on
February 13, 2023

Delivering his company’s 2022 results on 16 January, Grieg Seafood CEO Andreas Kvame hailed 2022 as a “record-breaking year” for the company. Never before in its 30-year history had the Bergen-headquartered salmon producer “achieved a higher operational EBIT, seen a stronger market, or harvested higher volumes,” Kvame said.

However, the company chief also acknowledged “challenging biological conditions”

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Published on
February 10, 2023

With European consumers increasingly challenged by inflation and suffering from reduced purchasing power, just two-thirds of Norway’s farmed salmon exports went to the region in January 2023 – the lowest trade ratio it has posted in any month since 1989.

Consequently, Europe has lost its spot as the Scandinavian country’s top seafood export market, replaced by the United States, which posted a 59 percent upturn in its salmon

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