Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
April 10, 2023

Despite inflation, raw material prices, logistics costs, and other inputs all increasing significantly in 2022, the aquaculture feed industry increased its production at between 2 and 3 percent in all key supply regions. This was also achieved despite a slight decrease in the year’s total animal feed supply at less than 1.27 billion metric tons (MT), according to Norwegian independent commodity broker Holtermann.

While these financial

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Published on
April 10, 2023

Marel Fish Executive Vice President Ólafur Karl Sigurðarson said new industry 4.0 technologies offer the means for seafood processors and the wider value chain to meet rising standards from consumers and are giving seafood companies better opportunities to adapt and grow.

Speaking at the 2023 North Atlantic Seafood Forum, Sigurðarson said the speed of innovation in the processing sector has never been faster and the seafood

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Published on
April 6, 2023

Europe is proving an increasingly challenging market for Atlantic salmon, particularly in retail channels, according to Milarex CEO Thomas Farstad. Established in 2016, the Oslo, Norway-headquartered salmon-processing company is selling about 100 million consumer packs of products per year into 22 international markets.

While the salmon category has seen some value growth in a few European markets, its overall retail value across the region was

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Published on
April 3, 2023

With Norway’s wild cod catch totals on a declining trend, farming the fish is the only way to meet the long-term, rising demand for the whitefish species, according to Trondheim-headquartered aquaculture company Norcod.

Norway’s cod landings have fallen 40 percent in the last two years and that the country’s quota is now at its lowest level since 2009. In contrast, cod farming has the potential to offer a stable, year-round

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Published on
March 31, 2023

Ocean 14 Capital Co-founder Chris Gorrell Barnes is a blue optimist – and for good reason.

It’s been a stellar 12 months for OC14C’s Fund 1. Investments have come in – most recently EUR 30 million (USD 32 million) from IKEA via its investment arm Ingka Investments, and before that, EUR 10 million (USD 10.6 million) from the Principality of Monaco’s Sovereign Wealth Fund. Simultaneously, it has invested in Brazilian

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Published on
March 30, 2023

Iceland will never be the biggest salmon producer in the world, but the fast-emerging industry could prove be a very valuable new economic pillar for the country within the next decade, according to two of its leading farming companies.

Speaking at the 2023 North Atlantic Seafood Forum (NASF), Icelandic Salmon CEO Björn Hembre said 2022 was the year in which salmon farming proved itself as a concept in Iceland. Net-pen salmon farming has

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Published on
March 29, 2023

The Norwegian government has finally revealed the details of its salmon tax proposal, and Norwegian salmon farming companies are staying relatively quiet about it.

The government’s proposal includes a 5 percent reduction in its aquaculture resource rent tax, together with a higher pre-tax threshold for company profitability. Details of the Norwegian government’s long-awaited proposal were published on 28 March, 2023, some six months

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Published on
March 22, 2023

Seafood trade flows have changed dramatically in recent years, according to Rabobank International Senior Industry Analyst Gorjan Nikolik.

Speaking at the North Atlantic Seafood Forum, Nikolik said China has transitioned from being world’s biggest seafood exporter to becoming a net importer. That has elevated Norway to the top position after more than a decade in second place, but it may not hold on to the position for very long as Ecuador

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Published on
March 20, 2023

The past year has been one of the most-eventful 12-month periods in the history of the Norwegian salmon-farming industry. Record prices off the back of unwaivering demand growth have resulted in all-time-highs in reported earnings, leading Norway to post record-breaking export revenues. But one shadow has loomed large since September 2022 – the Norwegian government’s plan to introduce a new tax to salmon farms in 2023.

More clarity

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Published on
March 16, 2023

Cod has iconic status in the United Kingdom. It’s been the go-to fish for Brits for generations, largely underpinned by its standing as the champion of the fish-and-chips trade. However, retail sales of cod in the U.K. have been dwarfed by farmed salmon, and in the past year, its position as the U.K.’s top-selling whitefish has been lost – to pollock.

Sofina E.U. Procurement Director for Seafood Andrew Allchurch said at the

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