Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
June 19, 2025

U.K.-based farmed animal welfare nonprofit Compassion in World Farming is urging U.K. retailers to develop robust internal welfare policies and adhere to them closely when it comes to sourcing salmon, rather than continuing to be overly reliant on third-party assurances.

Some retailers have begun to disclose species-specific welfare criteria in their sourcing policies, but it’s still a case of too few and too little, according to

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Published on
June 18, 2025

Over the next five years, Faroe Islands-headquartered salmon-farming firm Bakkafrost intends to increase its overall salmon production from 2025’s estimated output of 97,000 metric tons (MT) of head-on gutted (HOG) fish to 162,000 MT through strategic investments aimed at reducing biological risk, improving efficiency, and increasing organic growth in both the Faroes and Scotland. 

“Producing the best salmon in the world and

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Published on
June 17, 2025

Norway-based aquaculture technology firm AKVA group held its latest Capital Markets Day on 12 June, at which the company confirmed it has set a revenue target of NOK 5 billion (USD 501.1 million, EUR 432.2 million) for 2027 alongside an EBIT margin of 9 percent.

Of its three business segments, the firm expects most growth to come from its Land Based division, in which the target is to more than double revenue from the NOK 600 million (USD 60.1

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Published on
June 5, 2025

The FAIRR Initiative’s latest analysis determined seven of the world’s largest salmon-farming companies are facing a “critical constraint,” as overreliance on declining wild-caught sources for fishmeal and fish oil (FMFO) are hampering growth, making it imperative that producers diversify feed sources and product portfolios. 

The global investor network’s recent study, “De-risking Salmon Feed: The

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Published on
May 28, 2025

Bergen, Norway-headquartered salmon-farming firm Grieg Seafood made some progress in the first quarter of 2025 with the transformation program it launched earlier this year, but the firm still had a difficult period financially, according to interim CEO Nina Willumsen Grieg.

Willumsen Grieg delivered the firm’s Q1 2025 results after just eight weeks in the CEO role following the company’s announcement at the end of March that

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Published on
May 27, 2025

Bíldudalur, Iceland-based salmon-farming firm Icelandic Salmon dealt with biological challenges in the first quarter of this year, forcing the firm to harvest early.

That early harvest produced just 1,100 metric tons (MT) of fish for market, compared to 2,800 MT in Q1 2024.

Affected by mortality-related costs totaling EUR 1.6 million (USD 1.8 million), low harvest volumes, and a weaker market due to increased global supply and lower

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Published on
May 23, 2025

The Norwegian Seafood Council (NSC) has made it a recent focus to ensure that as many parts of fish caught and farmed in Norway are put to good use as possible, rather than wasted, according to Communications Director Martin Skaug.

For the NSC, minimizing seafood industry waste means taking a “nose-to-tail” approach toward utilizing all edible parts of fish, and according to its “Top Seafood Consumer Trends 2025” report,

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Published on
May 23, 2025

After wrapping up a “demanding 2024” that featured environmental challenges such as jellyfish and sea lice, Frøya, Norway-headquartered salmon-farming firm SalMar prioritized building biomass in this year’s opening quarter. 

The move resulted in the firm harvesting late in the period when spot prices were at their lowest, thereby affecting price achievement and the company’s Q1 results as a whole, according to

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Published on
May 21, 2025

Failure to fully implement the European Union’s Common Fisheries Policy (CFP) as intended has led large-scale industrial fisheries to benefit at the expense of small-scale and low-impact fisheries, according to Seas At Risk.

A new study, titled “Power structures shaping E.U. fisheries” and commissioned by Seas At Risk – along with partners Sciaena, Ecologistas en Acción, and BUND – determined Europe’s

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Published on
May 21, 2025

High global salmon supply in the first quarter of 2025 created heavy competition and dropped sales prices, leading Faroese salmon-farming firm Bakkafrost to report lower revenues and EBIT in the period.

Despite strong biological performance in the Faroe Islands and the production of higher-quality smolt in Scotland, Bakkafrost’s Q1 2025 revenues decreased by around DKK 300 million (USD 45.2 million, EUR 40.2 million) year over year to less

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