Cooke Aquaculture to launch wild seafood brand
The region’s largest aquaculture operator is behind a new wild seafood venture in Nova Scotia.
A.C. Covert Ltd., a Halifax seafood distributor and division of Cooke Aquaculture of New Brunswick, plans to launch the Jail Island Seafood brand next spring, said Mike McGlone, A.C. Covert’s general manager .
“We want retailers and restaurants to know when they see the brand that it’s fresh, local, premium, responsible and traceable,” McGlone said in an interview Thursday.
Details are still in the works, but McGlone said the Jail Island brand, named for a Bay of Fundy island where drunken sailors were allegedly dropped off overnight to sober up, will initially include haddock, halibut and other groundfish.
He said seasonal seafood products, such as swordfish, could also be offered under the Jail Island brand, whose logo is a stylized fish with a tail that turns into a hook and whose motto is “hooked on fresh.”
McGlone operated Mike’s Fish Shop at the old Brewery Market on the Halifax waterfront before joining Covert.