A partnership has been forged between Chinese e-commerce platform Tmall Fresh (operated by Alibaba Group) and GLOBALG.A.P. to provide more certified, fresh seafood to the website’s customers.
Through the partnership, GLOBALG.A.P.-certified products will be promoted on the online retail interface, enabling such “products to reach China’s vast and growing consumer market,” according to the partners.
“Tmall.com is seen by many as a destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited [business-to-consumer] online retail website in the world,” GLOBALG.A.P. explained in a news release.
The global certification program said it is looking to bring more responsibly produced seafood and food products to the market as a result of its new Tmall ties.
