GLOBALG.A.P. contracts with Chinese e-commerce site Tmall

Published on
April 13, 2017

A partnership has been forged between Chinese e-commerce platform Tmall Fresh (operated by Alibaba Group) and GLOBALG.A.P. to provide more certified, fresh seafood to the website’s customers. 

Through the partnership, GLOBALG.A.P.-certified products will be promoted on the online retail interface, enabling such “products to reach China’s vast and growing consumer market,” according to the partners. 

“ is seen by many as a destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited [business-to-consumer] online retail website in the world,” GLOBALG.A.P. explained in a news release.

The global certification program said it is looking to bring more responsibly produced seafood and food products to the market as a result of its new Tmall ties.

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