Puerto Montt, Chile-based salmon farming firm Multiexport Foods has hired Stutts Armstrong as its director of smoked business and value added for its Latitude 45 brand, and Ian White as its director of national accounts and new business development for its fresh and frozen products.
Armstrong, a veteran of stints with Vita Foods, Great Fish Co./Colorado Boxed Beef, Pescanova and Icicle Seafoods, will be charged with expanding national exposure and sales for Latitude 45, a new premium smoked-salmon line launched in 2017. Armstrong will be based in Greenville, South Carolina, U.S.A.
“Latitude 45 really represents a unique opportunity to introduce the flavorful and healthy benefits of smoked salmon to an ever-evolving culinary audience,” Armstrong said. “Hand-selected, locally-sourced, sustainable farming – that’s a lot of value add across a lot of consumer spectrums.”
Latitude 45 is both Best Aquaculture Practices (BAP) four-star certified and OU Kosher, and Multiexport Foods CEO Andres Lyon said the line is poised for growth.
“In a relatively short period of time, Latitude 45 has established itself as a top consumer choice for smoked salmon via a meticulously crafted smoking process and world-class sustainable practices,” Lyon said. “Having garnered vast knowledge throughout an impressive three-decade tenure in the seafood arena, Stutts brings another layer of expertise to Latitude 45 to continue to spread that message through innovative sales means and promotions.”
White, who formerly managed North American and European sales for True North Seafood/Canada's Cooke Aquaculture, “White is well-versed in managing key global retail accounts including Costco, Walmart, Loblaws and Metro,” according to Multiexport. In his new role, White will be responsible for the development of retail and foodservice programs for Multiexport’s fresh and frozen salmon products.
“From a new-business perspective, this multinational industry leader presents so much opportunity for retailers and foodservice clients: cold-smoked and hot-smoked; fresh and frozen; new products and new packaging,” White said. “I can’t wait to get started.”
White will be based in Largo, Florida, U.S.A. Both he and Armstrong will report to U.S.-based general manager Jason Paine.
