Birds Eye pledges sustainable future
With the 22 July launch of its “Forever Food” initiative, Birds Eye Iglo will reinforce its sustainability pledge in the seafood supply chain, part of a wider company move to only sell responsibly sourced food.
The multi-point pledge from the UK frozen fish supplier covers its entire supply chain, from sourcing raw materials to consumer awareness about sustainability. The company has committed to procuring 100 percent of wild and farmed fish from certified-sustainable sources by 2012.
Tapping into current industry and consumer concerns, Birds Eye has already previously laid out a range of targets for seafood, including the firm’s move to expand the percentage of new species it sells from well-managed resources and from aquaculture.
The firm also states it will "support fishery management plans that maintain stocks on a long-term basis at levels capable of producing maximum yields and to support improved regulatory controls to that end."