Canadian sushi chain sets MSC milestone
Bento Sushi achieved a new milestone for the Marine Stewardship Council on Thursday when 124 locations in Loblaw stores across Canada achieved MSC chain-of-custody certification.
This makes Bento Sushi that largest restaurant chain in North America to achieve the certification. In addition to the 124 locations, audits are currently underway to certify an additional 176 locations across Canada, bringing the total to more than 300.
“MSC chain-of-custody certification marks a significant milestone for Bento Sushi in its thought leadership and commitment to seafood sustainability,” said Frank Hennessey, Bento president and CEO. “We believe our guests expect we will do that right thing so they can enjoy great tasting and affordable sushi and feel good that their decision to do so is actually helping to support sustainability.”
As the largest sushi company in Canada, Bento serves more than 13 million handmade servings of sushi annually through a network of quick-service grab-and-go sushi bars in premier shopping malls and office towers and more than 350 on-site sushi bars in supermarkets and foodservice facilities.
The chain’s brands include Bento, Bento Express and Bento Sushi.
“Bento Sushi’s commitment to sourcing and promoting MSC certified sustainable seafood will have an impact across the country, enabling Canadians to directly help protect seafood supplies for generations to come, which also preserves the livelihoods and communities that depend on commercial fishing,” said Kerry Coughlin, MSC regional director-Americas.