Maria Damanaki, European Commissioner of maritime affairs and fisheries, has created a promotional campaign to support the newly-reformed European common fisheries policy (CFP).
The European Parliament officially passed updates to the CFP, a series of guidelines for fisheries regulation throughout the European Union, last month. Environmental activist groups welcomed the new CFP as a welcome change, but criticized that not enough had been done to address fishing practices they fear could harm the environment.
Now, Damanaki's campaign, called INSEPARABLE, is designed to help sell and promote the new CFP to local European authorities.
"For centuries, we Europeans have been inseparable from the sea and its fish," Damanaki said in a statement on her blog. "Fish are an important part of our diets, keeping us healthy. Fishing provides us with jobs. Fish help us prosper. This is why the reform of the Common Fisheries Policy, agreed on in 2013, boosts the European fisheries and aquaculture sectors to make them more environmentally, economically and socially sustainable."
The campaign also urges European consumers to eat more seafood, and is being promoted on Twitter and Facebook.
