Federated Co-operatives, SeaChoice partner

SeaChoice on Tuesday announced a collaboration with western Canadian grocery wholesaler Federated Co-operatives Ltd. (FCL).

As part of the agreement, FCL will work with SeaChoice, a Canada-wide sustainable seafood program, to assess its seafood supply against sustainable criteria, improve its sustainable seafood procurement and educate employees and customers about sustainable seafood options.

FCL will implement a six-point plan for buying and selling sustainable seafood. The plan includes providing transparency and traceability information on seafood, collecting and sharing information regarding seafood procurement and sales, and encouraging the government and producers to improve and develop regulations and certification systems to support environmentally friendly seafood.

“We are very honored to be working with Federated Co-operatives Ltd. to help them take action that promotes ocean friendly seafood and minimizes sales of products that harm the marine environment,” said Bill Wareham, SeaChoice representative and marine conservation specialist at the David Suzuki Foundation. “The future of our oceans depends on initiatives like this that help protect wild fish stocks and the web of life in the marine environments.”

SeaChoice was established in 2006 by the David Suzuki Foundation, Canadian Parks and Wilderness Society, Ecology Action Centre, Living Oceans Society and Sierra Club British Columbia and works in conjunction with the Monterey Bay Aquarium’s Seafood Watch program.

SeaChoice formed a similar sustainable-seafood partnership with Overwaitea Food Group, which operates more than 115 supermarkets in western Canada, last June.

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