First MSC-certified pet food hits UK


SeafoodSource staff

Published on
March 9, 2011

The Marine Stewardship Council on Thursday announced that Mars Petcare’s has become the first pet-food manufacturer to use seafood products from MSC-certified fisheries in in UK stores. As a result, select packs of Mars Petcare’s Sheba and Whiskas cat-food brands are now able to bear the MSC eco-label.

This is the latest milestone in the company’s sustainability journey. Last April, Mars committed to using only sustainably sourced fish by 2020. Mars has worked with World Wildlife Fund to develop is seafood sustainability commitment.

The company also aims to use only fish from 100 percent sustainable fisheries and aquaculture sources, replace all wild whole fish and fish fillets with sustainable fish by-products and aquaculture, and use only sustainable alternatives to marine fish ingredients.

“For consumers, making the best environmental choice can be tricky — especially when you are trying to apply the same ethical values to all aspects of your weekly shop. Making sustainable seafood choices can be particular challenge, whether you are looking for sustainable haddock for the family or cat food for the family pet,” said Toby Middleton, MSC’s UK manager. “By sourcing MSC-certified fish and using the MSC eco-label in these new ranges, Mars Petcare has made it simple for cat owners to shop with confidence and to reward sustainable fishing practice — even when buying for pets.”

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