GLOBALG.A.P. partners with FishChoice.com to reach thousands of seafood companies
GLOBALG.A.P. has joined forces with FishChoice.com as a Seafood Sustainability Certification Partner, increasing access to GLOBALG.A.P.-certified products for companies using FishChoice.com to improve their seafood sourcing practices.
FishChoice.com, launched in 2008, is a website aimed at promoting seafood sourcing transparency and empowering businesses to promote their sustainability initiatives. It features sustainable seafood tools from FishChoice.com partners as well as seafood buying guides and additional industry resources.
Under the new partnership, GLOBALG.A.P.’s logo will appear next to existing certified products on Fishchoice.com, according to a press release. Moreover, FishChoice.com plans to onboard further businesses with GLOBALG.A.P. certification onto its new website this spring, it said.
"Transparency is one of our core values," Kvarøy Arctic CEO Alf-Gøran Knutsen said. A third-generation Atlantic salmon farm in Norway’s Arctic Circle, Kvarøy Arctic has earned GLOBALG.A.P. certification.
"We proudly display the GLOBALG.A.P. certification because we know our industry partners and our end-consumers rely on this mark to prove a farmer's responsibility with the most-important activities in animal welfare, the environment, our workers, and overall food safety. We are the first business on FishChoice.com featuring our GLOBALG.A.P. certification, and value the work both organizations are doing to champion farmers like us who are committed to raising nutritious food in a responsible way," Knutsen said.
The Global Sustainable Seafood Initiative (GSSI) and Global Food Safety Initiative (GFSI) both recognize GLOBALG.A.P.’s Aquaculture Standard. The scheme “guarantees good health and welfare standards for both the fish and the industry workers, as well as occupational safety standards,” according to GLOBALG.A.P.
“I am delighted to be working with the team at FishChoice.com to highlight many additional sustainable options for the market,” GLOBALG.A.P. North America Executive Vice President Roberta Anderson said. “GLOBALG.A.P. certified farmers work hard to grow their seafood products responsibly and earn certification. FishChoice.com offers a valuable platform for them to be connected with businesses who appreciate their efforts.”
“We are very excited to be partnering with GLOBALG.A.P.,” FishChoice.com CEO Richard Boot added. “We look forward to having more GLOBALG.A.P. certified producers join FishChoice.com to showcase their business and certified products to the thousands of companies that are using FishChoice to inform their sustainable seafood purchasing decisions.”