United Kingdom-based M&J Seafoods was recently announced as the 2009 winner of the Sustainable Future Award at Seafish’s 2009 Seafood Awards at a ceremony on London’s Park Lane.
Sustainable Future Award finalists were judged on their initiatives and efforts to demonstrate a concern for the environment and sustainable seafood harvesting. M&J received this year’s award for its collaborative engagement and commitment to tackling sustainability through four initiatives: its Cornish albacore tuna, its involvement with the British Skippers Scheme, its support of MSC-certified products and its commitment to championing alternative and under-utilized species.
“Winning the Sustainable Future award is a fantastic achievement, especially in view of the exceptionally high caliber of entries the category attracted. This award underlines our commitment to working towards delivering a viable and sustainable future for the seafood industry whilst ensuring we offer the very best quality products in a responsible way to our customers,” said Mike Berthet, M&J’s director of fish and seafood.
The Seafood Awards were created in 2005 as a bi-annual event to recognize and promote innovation, enterprise and sustainable practices across the seafood industry. This year’s contest fielded more than 170 entries across 14 categories and included seafood processors, suppliers, restaurateurs and fishermen.