The Marine Stewardship Council on Wednesday announced that it opened an office in Paris to bolster France’s participation in the London-based sustainable fisheries program and raise awareness of its eco-label.
Edouard Le Bart will lead MSC’s fisheries outreach activities in France, while Anyes Estay will be responsible for its communications strategy in the country.
The move comes as France’s involvement in the MSC is growing — the number of MSC-labeled products available in France increased from 57 in October 2008 to 147 this month, a 158 percent increase. Currently, four French fisheries are seeking MSC certification and are undergoing full assessment, and 45 French companies are certified to process MSC-certified seafood.
“Given the tremendous potential of the largest seafood market in Europe, we are confident that our new set-up in Paris will help us build strong participation in our program and boost the visibility of the MSC eco-label,” said Le Bart.
Added Nicolas Guichoux, MSC regional director-Europe: “Working alongside Anyes and Edouard this year I’ve witnessed the enthusiasm and hard work of our French partners. Before moving into Spain and Italy, the opening of this new office in Paris reaffirms our commitment to develop the MSC program in the largest European seafood markets.”
