The National Fisheries Institute (NFI) Crab Council has unveiled its new website, CommittedtoCrab.org. The site provides information and updates on the council’s sustainability projects in Southeast Asia.
Brendan Sweeny, Crab Council chairman, highlighted the site’s broad appeal, describing it as a platform capable of educating all kinds of crab consumers about the council’s sustainability mission from retail buyers down to family meal-makers.
“CommittedtoCrab has the design of both an approachable and technical website,” said Sweeny. “To communicate the council’s purpose and narrative, the site features images and stories from the regions we work in as well as data and resources on blue swimming crab fishery management.”
Containing information on council members, partners and projects, the NFI Crab Council website will promote its activities through news updates, blog posts, progress reports and an Instagram feed.
Jeremy Crawford, the Crab Council’s Asia liaison, said the website is a central communication tool for the council’s fishery improvement efforts.
“An important component of any sustainability undertaking is transparency and public access,” said Crawford. “CommittedtoCrab will be the home on the web for crab sustainability and make the projects we fund highly visible. We welcome visitors to our site and hope that the information available brings consumers one click closer to their product.”
The NFI Crab Council was founded in 2009 and funds blue swimming crab sustainability projects through contributions from participating companies and enjoys the generous support of the World Bank and the Walton Family Foundation.
