Nonprofit FishChoice reaches species and product milestones

Published on
May 3, 2018

Nonprofit FishChoice, a free service providing seafood buyers and producer current information on sustainability within the industry, hit a milestone in April of covering 5,000 seafood projects across 500 different species. 

Founded in 2008, FishChoice finds sourcing details on seafood including harvest origin, harvest method, and sustainability information from various seafood ratings and certifications. The nonprofit now includes an estimated 3,500 sources of wild and farmed seafood, and has more than 600 supplier members and 4,000 business members. 

Supplier members include fishing companies, aquaculture operations, distributors, and manufacturers. Each company gets its own profile page, with separate product pages for every species that they sell. Businesses, particularly retailers and restaurants, can then use FishChoice to get detailed information on the different supplier to ensure that the sustainability of the products they’re buying.  

"FishChoice has been a great way for me to match sustainability with our products for our staff and customers" said Red’s Best CEO Jared Auerbach. 

While FishChoice is primarily business-oriented, it also helps consumers by ensuring that the products they’ll find on shelves or in restaurants are transparent. 

“We are helping those consumer-facing businesses by making sure they are up-to-date on the sustainability of their products, and provide them with tools such as ‘My FishChoice’ and curated sustainable seafood information through our seafood guides,” said Justin Boevers, program director at FishChoice. 

According to Boevers, the nonprofit hopes to continue to add more sustainability indicators, and cover more seafood globally. 

“Our current sustainable seafood partners cover a lot of seafood, but we are always looking at credible sources to fill in gaps, especially outside of the U.S. and Canada,” he said. 

As more business members, species, and products are added to FishChoice’s data, the easier it becomes for business and supplier members to source and sell their seafood. 

Boevers added that they plan to increase the functionality of FishChoice’s existing tools to make it easier for businesses to find what they need, fast. 

“This could include ways to help businesses be more transparent, improve their sourcing, keep staff and customers better informed,” he said.

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