Swiss importer launches seafood eco-label


SeafoodSource staff

Published on
May 1, 2011

Swiss seafood importer Bayshore SA on Monday announced that its seafood eco-label, fish4future, has been certified by independent Swiss certification and inspection authority q.inspecta GmbH. This is the last stage in the development of the eco-label.

The certification of fish4future now officially confirms the eco-label’s standard for sustainable seafood products is based on strict criteria and supported by practical and effective means to ensure highly sustainable performance, according to Bayshore.

The company hopes that fish4future-certified seafood products will strengthen the confidence of wholesalers to fight for sustainable seafood on menus.

“For us this successful certification represents an acknowledgment and quality seal for our persistent efforts and our professional commitment to the future of fish over the past year. We have invested numerous resources in this self-imposed mission but are firmly convinced that it is the only viable path to take in view of the overfished oceans,” said Toby Herrlick, Bayshore managing director.

“This is both our quality claim and our business philosophy, and underlines the fact that I want to trade fish in 10, 20, 30 years from now as well. This is why we assume responsibility for our actions and thus set the course three years ago accordingly,” added Herrlick.

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