U.S. cruise line partners with Seafood Watch on purchasing


James Wright, Senior Editor

Published on
March 30, 2015

A Seattle-based ocean adventure service has partnered with the Monterey Bay Aquarium’s Seafood Watch program to evaluate the sustainability of the seafood it serves on its ships.

Un-Cruise Adventures said it is the first cruise line to partner with Seafood Watch, which it says empowers consumers and businesses to make choices for healthy oceans.

“We’re committed to serving sustainable seafood across our fleet of yachts and small ships,” said Dan Blanchard, CEO of Un-Cruise Adventures. “It’s the right thing to do, and we believe our guests will agree.”

Un-Cruise Adventures has pledged to serve only seafood rated a “best choice” or “good alternative” (green and yellow ratings, respectively) and to educate its customers, suppliers and employees about sustainability issues.

“Seafood Watch is proud to welcome Un-Cruise Adventures as its newest partner,” says Seafood Watch Director Jennifer Dianto-Kemmerly. “Working together is critical to help create healthy and abundant oceans that will continue to supply us with food, help regulate our climate, and provide a livelihood for millions of people."
 Un-Cruise Adventures operates a fleet of eight vessels carrying 22 to 88 guests on adventure and river cruises in Alaska, Pacific Northwest, Columbia & Snake Rivers, Hawaii, Mexico’s Sea of Cortés, Costa Rica and Panama.

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