WWF: Bluefin tuna isn’t a gimmick


SeafoodSource staff

Published on
January 5, 2010

The World Wildlife Fund on Wednesday condemned Taste of Japan Group for paying JPY 16.3 million (USD 176,000, EUR 122,400) for a giant bluefin tuna at Tokyo’s Tsukiji wholesale fish market on Tuesday. The 513-pound fish was the priciest since 2001 when a 440-pound tuna sold for a record JPY 20.2 million.

WWF said this is the third time since 2008 that the restaurant group has participate in bidding on the species as a promotional gimmick.

“Such practices not only distortedly boost the market value of species but further encourages the irresponsible consumption of endangered wildlife in Hong Kong,” said WWF in a statement.

The environmental organization has been in contact with Taste of Japan since July in an attempt to convince it not to serve bluefin tuna or bid for it in Japan. According to WWF, the company has both refused to meet with the organization and has not formally responded to the request.

WWF is now trying to garner public support by encouraging consumers to refrain from eating bluefin tuna and discouraging Taste of Japan from using the species as a promotional gimmick. The organization is asking consumers to send a petition to the restaurant group.

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