Ahold USA adds canned tuna to its portfolio of sustainable seafood offerings

Published on
October 27, 2016

Nature’s Promise chunk light canned tuna (skipjack) and solid white canned tuna (albacore), both produced by Ahold USA, are now Marine Stewardship Council (MSC)-certified, the retailer announced on 26 October.

Sold at retail division storefronts such as Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle, as well as online through grocer Peapod, Nature’s Promise canned tuna is acquired by using the “one-by-one,” single-line method, considered by MSC to be one of the most sustainable tuna fishing techniques. Nature’s Promise chunk light tuna is caught via a fishing pole-and-line method, while Nature’s Promise solid while tuna is acquired via pole-and-line or is troll caught, which involves towing a baited hook or lure behind a slow-moving vessel.

 

“Earning MSC certification for our Nature’s Promise solid white and chunk light canned tuna illustrates our commitment to promoting sustainability among our Own Brand products,” said Juan De Paoli, senior vice president brand management and own brands for Ahold USA. “Nature’s Promise canned tuna is also 100 percent traceable to the harvest vessel where the fish was caught.”

Receiving MSC approval for both canned tuna offerings fits in well with Ahold USA’s responsibility goals, Marissa Nelson, senior vice president of responsible retailing and healthy living for Ahold USA, said in a news release.

“Ahold USA is committed to supporting the responsible retailing objectives of its retail divisions, which includes lessening our environmental impact and helping customers eat well with quality, sustainable products,” Nelson said.

Sustainability has been a big theme for Ahold USA – earlier in 2016, the retailer announced that seafood sold at the service counters at its retail divisions is 100 percent sustainably and responsibly sourced. Moreover, the retailer confirmed that 100 percent of its Nature’s Promise and Own Brand seafood products are sourced sustainably, including its frozen shrimp. More than 200 sustainable seafood items can be found at the company’s retail divisions, it said.

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