TV personality and James Beard award-winning Chef Andrew Zimmern said all it took was one great sentence from the Seafood Nutrition Partnership (SNP) for him to sign on to its mission.
Speaking during a panel session at the 2025 Seafood Expo North America covering SNP’s recent efforts to promote seafood consumption, Zimmern said the organization’s singular purpose was one he could fully support and was one of the main motivators for partnering with the health and wellness nonprofit on its “Fall in Love with Seafood” campaign.
Zimmern said a Zoom meeting he had with SNP Founder and President Linda Cornish and SNP Vice President of Marketing and Communications Sarah Crowley was all it took.
“When I talked to Linda and Sarah in our first Zoom meeting, they said, ‘We want Americans to eat one more seafood meal a week,’” Zimmern said. “I was like, ‘OK, I’m in.’ That, to me, is a win. I know what that looks like. I think I know some ways that I can help move that needle, but most importantly, it’s a really easy metric to get behind.”
SNP first launched its campaign in October 2023 as a way to increase seafood consumption and later partnered with U.S. grocery retailer H-E-B to roll out the campaign inside its stores. It's continuing to expand its campaign in the U.S., working to use advertising and messaging that grabs attention to boost seafood consumption.
Zimmern said that SNP's mission of increasing seafood consumption is an important one for multiple reasons, and based on his experience with SNP, that goal is reachable. However, there are several gaps between desire and consumption that need to be bridged if the industry hopes to move the needle.
The majority of Americans when surveyed say they want to eat more seafood, and Zimmern said that “want” is the most important part of that question.
“They didn’t say, ‘We did eat more seafood.’ They didn’t say ‘need to eat more seafood.’ They said ‘wanted to eat more seafood,’” Zimmern said. “So, what is preventing people who want to do something from doing it?”
Zimmern said there are probably a number of different reasons that people are reluctant to purchase seafood, one ...
