Atunlo, Scanfisk collaborate on value-added tuna product line
Spanish seafood companies Atunlo and Scanfisk have announced a collaboration on a new value-added line of frozen tuna products.
The products will be sold under the Atunlo brand, and will initially include a 125-gram yellowfin tuna steak “thermoformed for greater protection and ease of storage”; a case of two 225-gram yellowfin steaks; a 200-gram XXL tuna steak; a package of two tuna tataki bars in a thermoformed package; a package of 15 tuna tacos; and a 350-gram tuna marmitaco, to be used as a base for soups or stews.
Atunlo said new cuts of tuna will be added to the line in coming months “to cover all the formats demanded by consumers.”
Vigo, Spain-based Atunlo, a joint venture between the Spanish fishing firms Inpesca, Pevasa, and Coper, is a wholesaler of frozen seafood for the food industry. It was formed in 2007 to consolidate the companies’ management, marketing, and sales capacity.
Zaragoza, Spain-based Scanfisk is one of the country’s top marketers of fresh and frozen fish, with facilities in Celeiro, Burela, Barcelona, and Vigo, as well as in Madeira and the Azores in Portugal.
The new collaboration between the two firms “aims to make Atunlo the world reference company in the sector in the commercialization of frozen tuna products.”
The project will be headed by Imanol Almudi, the former general manager of Iberconsa, who will focus on a brand positioning with the tagline "authentic wild tuna.” The brand will prominently display messages highlighting the company’s commitment to best industrial practices and its commitment to the "sos-tunability" – which refers to both its raw material and its corporate social responsibility efforts.
Initially, all the products for the new line will be produced at Atunlo’s facility in Cambados, Spain.
The products were unveiled at a publicity event on Monday, 27 July, where it was announced that the Spanish actor Luis Zahera will serve as the brand ambassador during the brand’s initial promotional campaign.