Blue Apron to feature Australis barramundi in its meal kits

Published on
October 26, 2016

Sustainable seafood farmer Australis Aquaculture has been contracted by popular home meal delivery service Blue Apron, and will soon have its barramundi featured in the company’s meal kits starting next month.

The partnership marks the first time that Australis and Blue Apron will be working together, as well as the first time the barramundi species will be among the ingredients available within the mailed kits. The initial recipes that will include Australis Barramundi are Pan-Seared Barramundi with Prince of Orange Potatoes and Herb Aioli, and Seared Barramundi with Collard Greens, Fregola Sarda and Shallot Agrodolce. The recipes will make their way to consumer homes starting on 3 November and 14 November, respectively.

“We are thrilled to partner with Blue Apron and reach large numbers of people who are not familiar with barramundi,” said Josh Goldman, CEO and co-founder of Australis Aquaculture, in a news release. “In addition to its delicious buttery taste, first-rate nutrition and sustainability, our fish is high in healthy oils which minimize the risks of overcooking. This makes it an ideal fish for everyone in the kitchen.”

To be chosen by Blue Apron, Australis Barramundi has to align with the delivery company’s sustainability criteria – all seafood featured in the mailed meal kits is either “Best Choice” or “Good Alternative” as deemed by the Monterey Bay Aquarium’s Seafood Watch program.

“As a company focused on introducing home chefs to new ingredients, our partnership with Australis Aquaculture is a natural fit for Blue Apron,”  Blue Apron Founder and COO Matthew Wadiak said. “We are excited to make barramundi accessible to our customers across the country and teach them how to cook this delicious and sustainably-raised fish at home.”

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