Denny’s adds tilapia entrée to menu

By

SeafoodSource staff

Published on
May 18, 2009

A tilapia entrée is among the 16 items Denny’s added to its menu nationwide on Tuesday, as the iconic U.S. chain renews its push to lure price-conscious diners with an appetite for comfort food.

Tilapia Ranchero is one of Denny’s three new skillet dinners, which also include Sweet Tangy BBQ Chicken and Monterey Sirloin.

Priced at USD 8.99 (EUR 6.60), the tilapia fillet is grilled, topped with pico de gallo and diced avocado, and served with creamy ranchero mashed potatoes and dinner bread.

Lemon Pepper Tilapia, Grilled Shrimp Skewers and Fried Shrimp are among the seafood items already on Denny’s menu.

The 16 new items mark the largest addition to Denny’s menu in decades, according to CEO Nelson Marchioli.

“We have to do so much more in this environment,” he said. “We listened to consumers and knew we had to give our customers new and interesting reasons to continue to come to eat out.”

“It’s about the purse,” added Mark Chmiel, Denny’s chief marketing officer. “We work hard to make it worth it for our loyal customers to dine with us. Bold and strategic products lure folks in and these additions to our menu allow customers to enjoy an affordable restaurant experience in a new way and keep the pleasure/price ratio in balance.”

Denny’s is the United States’ largest full-service family chain, with more than 1,500 restaurants.

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