Despite recession, seafood maintains healthful profile
A new report has found that health consciousness is prompting Americans to reduce portion sizes or forgo second helpings and to eat seafood more regularly, despite the recession.
The fourth edition of the Power of Meat, published jointly by the American Meat Institute and Food Marketing Institute, was released at the 2009 Annual Meat Conference in Denver on Monday. The conference runs through today.
Despite the economy, health and well-being are still highly valued, according to the report. Nearly two-thirds of consumers put "some" (46 percent) or "a lot" (20 percent) of effort into eating healthfully, but only 51 percent said they succeed in doing so less than half the time; 13 percent said they fail to eat healthfully.
Though it centers around Americans' beef-consumption habits, the report revealed that consumers overall are dining out less and eating in more and are trading down to less expensive products, even though weekly food spending is holding steady at USD 91 (EUR 71.31).
The report, which polled 1,059 people nationwide in November, also found that at least half of consumers are using coupons whenever possible, buying only what they need and switching from national brands to store brands.
To submit feedback, click here .