France, Austria drive smoked salmon market
France’s appetite for smoked salmon continued to drive new product launches in Europe last year.
According to recently released figures from market research firm Mintel, 24 new smoked salmon products hit the French market in 2008, followed by Austria with 15 and the United Kingdom with nine.
In total, 73 new smoked salmon products reached European markets in 2008, scattered across Italy, Germany, Spain, Norway, Greece and Denmark, in addition to France, Austria and the United Kingdom.
However, figures for 2009 reveal that more new smoked salmon products are making their way to Austria than France. According to Mintel, 52 new smoked salmon products have hit European markets so far this year, including 15 in Austria, 11 in France and seven in the UK.
The Mintel figures reflect data published in July by the French agency FranceAgrimer, which found that France is the European Union’s No. 1 consumer and producer of smoked salmon.
Mintel also looked at smoked trout and found that just 17 new products reached European markets in 2008: five new products hit the Austrian market, four in France, four in Finland, two in the UK and one each in Germany and Greece.
In 2009, they’re more dispersed, stretching across more European markets. Of the 16 new smoked trout products introduced across Europe so far this year, five came in Austria, three in France, two each in Greece and Germany and one each in Finland, Spain, the Netherlands and Denmark.