U.S. sushi provider FujiSan has landed a major contract with Bentonville, Arkansas-based warehouse club chain Sam’s Club, which added Member’s Mark sushi in late September.
“The transition to Member’s Mark Sushi is about more than rebranding. It’s a step forward in how Sam’s Club brings chef-crafted, regionally inspired and member-driven products to life,” the company said in a press release.
Santa Fe Springs, California, U.S.A.-based FujiSan provides sushi and Japanese-inspired cuisine for national grocery store chains, warehouse clubs, corporate dining establishments, and other outlets. Sam’s Club operates around 600 warehouse clubs in the U.S. and Puerto Rico, in addition to other global locations.
Sam’s Club said it is capitalizing on the fast-growing sushi phenomenon across the U.S. Sales of sushi across all retailers surged to USD 1.43 billion (EUR 1.2 billion) for the first half of 2025, an increase of 7.6 percent versus the first half of 2024, according to Circana data.
Member’s Mark sushi is made fresh daily in-club, by trained chefs who live and work in the communities they serve, Sam’s Club said.
“These chefs aren’t just executing recipes, they’re actively listening to member feedback and shaping the menu based on local preferences,” it said.
To celebrate the Member’s Mark sushi launch, Sam’s Club is introducing the Nara Tray, a 40-piece party tray for USD 25.00 (EUR 21.00). It includes: Vegetarian Tempura Roll, Dragon Roll, California Crunch Roll, and Spicy Tuna Mango Roll.
The Nara Tray was inspired by member insights, especially the values of millennial and Generation Z families “who want bold flavor, simple ingredients and variety that works for both kids and adults,” Sam’s Club said. "Nara represents a member mindset heard over and over again: value-conscious, family-focused and passionate about what goes on the plate.”
The sushi rollout is part of a broader investment into the Sam’s Club fresh experience, “and a future where innovation, quality and member connection work in harmony,” the retailer said. Nearly 100 percent of Member’s Mark products meet Sam’s Club’s ‘Made Without’ list with targets over 40 ingredients, including artificial colors and high-fructose corn syrup.
The sushi – sustainably-sourced and free of ingredients on the “Made Without” list – “embodies the brand’s promise and its commitment to innovation in fresh food,” Sam’s Club said.
