Gorton’s: Get it ‘Any Way You Want It’

In an effort to get consumers to meet U.S. dietary guidelines to eat seafood twice a week, Gorton’s Seafood is giving consumers a chance to win USD 5,000 in its “Any Way You Want It” sweepstakes.

From 14 September to 2 December, the company will be asking consumers how they fill their plate when enjoying their products. The promotion aims to get feedback about consumers’ favorite ways to serve seafood as part of a meal. The entry form asks consumers to choose a Gorton’s product, then enter an item under each category of fruit, vegetable, grain and dairy that they commonly use to round out their plate. The information will then be shared as a complement to Gorton’s newly revised online recipe section.

Entrants in the Gorton’s Seafood “Any Way You Want It” promotion will have the opportunity to win USD 5,000 to spend “Any Way You Want It” just before the holidays. One entrant will be selected at random in early December. Two runners-up will win USD 500 each. Additionally, during the promotion period, Gorton’s will be giving out 800 custom Gorton’s dinner plates that remind consumers to eat seafood twice a week.

“One of the recommendations of the MyPlate dietary guidelines is to substitute fish in a favorite meal — like using breaded or grilled fish on taco night, or placing a piece of salmon or tilapia over salad or in a favorite pasta dish,” said Zach Soolman, director of consumer marketing.

“People are always looking for fresh meal ideas, and our new recipe section provides hundreds of ways for consumers to “fishify” favorite family meals. With the wide variety of seafood we offer — from salmon to tilapia to shrimp, beer battered to grilled fillets — Gorton’s makes it easy to enjoy seafood any way you want it, and meet the dietary guidelines recommendations of eating seafood twice a week in a convenient and delicious way. Seafood is a great source of lean protein and heart-healthy omega-3s. And Gorton’s wants to share with consumers how easy, versatile, and delicious seafood can be.”


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