Gorton’s Seafood has updated its packaging to be more consumer friendly.
The fresh look makes it easier for consumers to navigate Gorton’s diverse selection, which has grown from fish sticks to include breaded, battered and grilled finfish fillets and shellfish in a variety of flavors and species, including salmon, tilapia and shrimp, the Gloucester, Mass.-based company announced on Friday.
The packaging still has the bright yellow color and the Gorton’s Fisherman at the helm but has been updated to include nutritional information on the front panel. The back panel now includes cooking instructions that are clearly displayed and easy to read. Each package features the U.S. Department of Agriculture’s recommendation to eat seafood twice a week and the address for Gorton’s new recipe webpage.
“As consumers ourselves, we understand the desire for variety and options when shopping, but there is also a desire to find what we need quickly and easily,” said Zach Soolman, Gorton’s director of consumer marketing. “We want to make the shopping experience simple and informative for our consumers. We’ve made distinct looks for each of our different product segments to help consumers locate their preferred items. We also know that nutrition information and certain product attributes are important to consumers when making shopping decisions. Now our packaging contains key information right on the front of the package, like the assurance that there is no MSG in any of our products, or that our products contain 100 percent real fish and no fillers. We have also made the calorie count and the gluten free labeling on our Grilled Fish items more prominent, so that consumers can find the information they need quickly and easily.”
