Ivar’s honors sunken menu specials

Over the past month, three billboards featuring an Ivar’s advertisement have been recovered from Puget Sound, two of which highlight menu species circa 1955. And now the Seattle-based seafood chain is honoring the menu specials as part of a promotion its running through 22 November.

Author Paul Dorpat located the sunken billboards while researching a book about Ivar’s founder Ivar Haglund. In reviewing Haglund’s archives, Dorpat and Ivar’s President Bob Donegan found a map marking seven underwater locations where billboards were to be placed.

Apparently, Haglund believed submarines would be a more viable mode of transportation than ferries in the future, so he plotted routes across the sound.

The first billboard was pulled out of Puget Sound on 21 August, and several media outlets, including the Seattle Times, covered the event.

Now Ivar’s is capitalizing on the press by launching a promotion around the menu species on the two sunken billboards — 75-cent cup of chowder and kids 12 and younger eat for free, dubbed the Diver’s Special.

Ivar’s is also promoting the menu specials and the billboard recovery process on its Web site.

Ivar’s operates 24 fast-casual Seafood Bars, three Fish Bars in addition to the three full-service restaurants: Ivar's Acres of Clams, Ivar’s Salmon House and Ivar’s Mukilteo Landing. The company also runs 20 regional stadium concessions and markets a retail line of soups, chowders and sauces.

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