Jack in the Box Debuts Fish Sandwich

By

SeafoodSource staff

Published on
August 25, 2008

Jack in the Box yesterday rolled out a line of snack-sized sandwiches that includes a fish fillet.

Pita Snacks are available for $1.99 each in three varieties: fish fillet, grilled or crispy chicken strips and marinated sirloin steak strips. Each sandwich is topped with cheddar cheese, shredded lettuce and a smoky chipotle sauce and wrapped in a pita made with whole grain.

The San Diego-based quick-service chain debuted the sandwiches in several West Coast markets this week and will complete the system-wide rollout by the end of September.

The sandwiches target on-the-go, time-strapped consumers, says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box.

"Due to busy schedules, many consumers are eating at non-traditional meal times," says O'Rourke. "As a result, snacks have really grown in popularity. Our Pita Snacks are ideal for in-between meal grazing or as an addition to a larger meal."

Jack in the Box is one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states, predominately in the West. Through a wholly owned subsidiary, the company also operates the fast-casual Qdoba Mexican Grill chain.

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