Jack in the Box promotes fish fillet sandwich


SeafoodSource staff

Published on
February 24, 2009

Add Jack in the Box to the list of quick-service and casual dining chains promoting seafood for Lent, which kicks off today, Ash Wednesday.
The San Diego-based fast-food chain is offering its customers two fish fillet sandwiches for USD 3 (EUR 2.34).
Available for a limited time, the sandwich features two crispy fish fillets, lettuce and tartar sauce on a warm jumbo bun.
"Many consumers are having a tough time staying afloat in this stormy economy," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "With value-priced deals like our two for $3 fish filet sandwiches, we hope to provide some much needed relief to our guests."
Jack in the Box is one of the United States' largest hamburger chains, with more than 2,170 restaurants in 18 states, mostly in the West. The company also operates and franchises Qdoba Mexican Grill, with more than 470 restaurants in 42 states and Washington, D.C.
Wendy's, Popeyes, Captain D's, Joe's Crab Shack and Hooters are among the chains promoting seafood this Lenten season.

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