Loblaw on track to meet sustainability goals

Canada’s largest retailer is closing in on its pledge to source 100 percent of its seafood from sustainable sources by the end of 2013.

On Tuesday, Loblaw Cos. Ltd. updated the progress of its sustainable seafood commitment, made in 2009. The retailer said it has more than tripled the number of Marine Stewardship Council (MSC)-certified seafood products in its stores, from 22 in 2010 to 73 by the end of 2011, and has expanded the availability of WiseSource™ Salmon in Ontario and Quebec stores and introduced the product throughout Atlantic Canada.

Also, the company said it has improved the management of its seafood-buying process with the implementation of a vendor questionnaire this spring.

As for ths year, Loblaw’s goals include launching Aquaculture Stewardship Council (ASC)-certified WiseSource™ Tilapia in its stores and establishing MSC chain-of-custody certification for fresh seafood counters in corporate stores and distribution centers.

“For the balance of year, Loblaw remains focused on increasing engagement with consumers, suppliers and key industry stakeholders,” said Paul Uys, the company’s VP of sustainable seafood. “While we still have work ahead of us, we are confident that we have paved the road for success.”

Last week, Loblaw become the first retail member of the International Fishmeal and Fish Oil Organization.

Loblaw has more than 1,000 corporate and franchised stores across Canada.


Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500